Privacy Policy

Last updated: July 14, 2026

Ruthless Ink respects privacy the same way we respect a good punchline: clear, direct, and no funny business behind the curtain. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have when you shop at ruthlessink.shop.

Ruthless Ink is an online apparel and custom humor store operated from Brooklyn, New York. Our store is powered by Shopify, and we use trusted service providers to help process payments, make products on demand, ship orders, prevent fraud, and support customers.

Information We Collect

• Contact information: name, email address, phone number, billing address, and shipping address.
• Order information: products purchased, sizes, colors, custom choices, transaction details, and order history.
• Payment information: payment details are handled through Shopify and secure payment processors. We do not store your full card number.
• Device and site information: IP address, browser type, pages viewed, cookies, and similar signals that help the store work properly.
• Messages you send us: customer support emails, customization requests, photos sent for order issues, and other information you choose to provide.

How We Use Information

• Processing orders and payments.
• Creating made-on-demand products and sending them to the right address.
• Sending order updates, shipping notices, and customer service replies.
• Reviewing damaged, incorrect, or missing-order claims.
• Improving our products, product pages, ads, and customer experience.
• Detecting fraud, abuse, chargeback misuse, or suspicious activity.
• Complying with tax, accounting, legal, and platform requirements.

Cookies and Tracking

Cookies are small files that help the site remember things, like what is in your cart. Think of them like sticky notes for your browser. Some are needed for the store to function. Others help us understand traffic, improve pages, and advertise more responsibly.

Who We Share Information With

We do not sell customer lists like some shady back-alley spreadsheet dealer. We share information only when it helps us operate the store or when the law requires it. This may include Shopify, payment processors, fraud prevention tools, fulfillment partners, shipping carriers, email providers, analytics tools, advertising tools, customer support providers, and professional advisors.

Shopify and Privacy

Because our store runs on Shopify, Shopify may collect and process customer information to provide checkout, security, payments, analytics, and other store services. You can learn more at Shopify's Consumer Privacy Policy and the Shopify Privacy Portal.

Your Privacy Choices

Depending on where you live, you may have the right to request access to your personal information, ask us to correct it, ask us to delete it, or opt out of certain targeted advertising or data sharing. To make a privacy request, contact support@ruthlessink.shop or visit our Your Privacy Choices page.

Children's Privacy

Our store is intended for adults and general shoppers, not for children under 13. We do not knowingly collect personal information from children under 13.

Security and Retention

No website can promise perfect security. Anyone claiming that is selling smoke in a fancy bottle. We use Shopify and reputable service providers to help protect orders and personal information, and we keep information only as long as reasonably needed for orders, customer service, fraud prevention, accounting, taxes, legal compliance, and business records.

Contact Us

Ruthless Ink
535 East 98th Street
Brooklyn, NY 11212
Phone: 929-701-5224
Support: support@ruthlessink.shop
General: info@ruthlessink.shop
Custom work: customize@ruthlessink.shop